INJURY the label

Twofold Media was engaged to deliver a PR and Guestlist campaign for multidisciplinary creative lab, INJURY for their Afterpay Australian Fashion Week Show on Wednesday 17 May 2023. ​

​For the first time since 2017, INJURY returned to showing a gender-neutral phy-gital runway with their 23/24 collection ‘0000’, to display the delicate yet expansive line between the physical and digital worlds of fashion as they merge into one.​

 ​Designed by duo Eugene and Dan, INJURY drew on elements of ethereal fantasy and goth aesthetics to bring guests a metaphysical fashion experience.

With over 550 guests in attendance, the show offered an array of interactive and unique activations that included a physical fashion show, a Computer Generated (CG) Metaverse Film premiere, an AR activation and a See-Now-Buy-Now Collection.​

Secured coverage included: Channel 7, Daily Telegraph, GQ, RUSSH, ABC, Fashion Journal, Hype Bae, Elle, Vogue Australia, Inside Retail, Astrophe Magazine and Fashion Journal.