Twofold Media was engaged to launch WEDIT - A very Modern Registry - designed to make gifting chicer, easier and more considered.

Working directly with the founders - Tatiana Farley (clients including The Upside & Billabong) and wedding planner Nina Ma’Belle Wiener (clients including fashionistas Sophie Coote & Poppy Lissiman), TFM partnered with WEDIT on their launch strategy including; Media Relations and a VIP Event at Chiswick Sydney.

Designed to be a frictionless alternative to the ‘wishing well’, WEDIT has set out to service emerging gifting trends such as group gifting & cash gifting by seamlessly & securely processing contributions for honeymoon funds, original pieces of art, furniture, or whatever one’s heart desires.