MASTANI (AFW)

Twofold Media partnered with MASTANI to orchestrate a dynamic and attention-grabbing campaign for the brand’s solo debut at Australian Fashion Week in 2024.

Our multi-faceted approach included Press Office, AFW production, influencer partnerships and event dressing as well as online and social media features, ensuring maximum visibility for MASTANI’s striking runway presentation.

As an emerging label in the Australian fashion scene, our objective was to build significant buzz around MASTANI, creating a strong presence for the brand within the industry and capturing consumer attention in the lead up to AFW.

PR Campaign reach: 218.8M

Pieces of coverage: 31 (Broadcast, Online, Print)

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